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December 27, 2004 - NEWS RELEASE
For Immediate Release:
Small-town Mineral Makeup Company Meets Demand for National Distribution
with Launch of Internet Presence and E-commerce capabilities.
Hutchinson, Kansas 12/26/04 – Kris Dechant knew her Midwest based
Cosmetics Company was producing and distributing a quality product. She
also knew that her regular clients in central Kansas were very
enthusiastic about the product she was providing them. She even knew that
the 100 percent natural mineral based product, she was selling was a fairly unique product
that actually provided the health benefits a true mineral based product is
supposed to. What she didn’t know was that just by word of mouth she would
be getting calls on her cell phone from across the country and
distributing her products in salons 1200 miles from her Kansas hometown. A
system for marketing, processing orders, customer database employment and
distribution was needed and www.healthymineralmakeup.com was theorized, constructed, implemented
and released to make her product available to the world
Kris Dechant has been a licensed aesthetician for 15 years and a
professional massage therapist for over 6 years, she understands the
science of cosmetics and the ability of aromatherapy to relieve stress and
produce a healthy body. With this in mind she began researching mineral
makeup products in January of 2003. Through her research she discovered
that many products don’t truly live up to the claims the make. Kris
doesn’t claim that her product is better than every other product in the
world but she does guarantee it is all natural and that it will look great
on you as well as make you feel good wearing it. Her statement on the
homepage of the company website sums up her feelings on the subject, “A
good line of mineral makeup is free of talc, fragrance, oils and
chemicals. Your foundation shouldn't disappear by the end of the day.
Dechant Sheer Minerals has staying power, feels silkier than other brands,
won't settle into your fine lines and wrinkles and includes sun block to
protect your skin.” Kris Dechant is proud of the product she distributes.
Her customers seem to agree with her on the quality of the product. One
regular client states "I am really enjoying Dechant Sheer Minerals make-up
and have received many compliments. I also feel it is very natural and the
make-up allows my skin to breathe." Another recent convert to Dechant
sheer states "I love the way Dechant mineral makeup makes my skin feel.
Because of my sensitive skin, I wasn't wearing any makeup. Other brands of
makeup would break me out and I felt like I was wearing a mask. Now with
the mineral makeup, I wear it everyday. The mineral makeup is so quick and
easy to apply and lasts all day. It's so soft and light on your face that
you don't feel like you have any makeup on. Dechant mineral makeup is the
only makeup I'll ever use." With this type of response its no wonder
Dechant Sheer Minerals felt the need to go online and make their product
available to the world.
Kris Dechant
Dechant Sheer Minerals
http://www.healthymineralmakeup.com
6207273625
kris@healthymineralmakeup.com
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